Friday, 18 January 2013

Congratulations Polly Frank

Polly has just had her t-shirt design chosen for the Fableists competiton and with that a little cash incentive. Each article of clothing has a story - a tale with a lesson. The clothing is inspired by vintage work wear, made from organic materials, produced under fair trade and sustainable conditions. They want to encourage the kids who wear the clothes (and their parents) to care for the clothes with the same spirit in which they were made: wash as little as possible, in cold water, hang to dry and pass the clothes on…and on. A percentage of their revenue will go into producing books for kids and distributing them for free.

They were looking for 5 separate t-shirt designs to feature in their line, when they launch. They were looking for something that stays true to what the brand is all about: good for the planet, good for its people and a bit rock and roll. The t-shirts themselves are white.